埃隆·马斯克是如今全球炙手可热的人物，他受到众人的追捧，不仅因为他是世界首富，更是由于他对梦想的极致追求和破釜沉舟的勇气。这篇演讲简单质朴，接地气，受到众多观众的喜爱。埃隆马斯克分享如下创业成功经验。值得我们学习。1、创业起步阶段要超级勤奋超级努力，更要节俭。2、寻找优秀的人加入团队或加入优秀的创业团队。创业团队要目标清晰，拥有强大的凝聚力。3、将资源和精力专注于产品设计和服务上。4、做产品要采用第一性原理，直击事物本质，不要人云亦云。创业冒险趁年轻，没有家庭负担，更容易成功。

视频链接：

https://www.ixigua.com/7014286280980693517

I've got about apparently 5 or 6 minutes to say the most useful things I can think. I'm going to do my best. And II it was suggested that I just still thinks down to 3 items. I think I'll go with four. and I'll try it. And I think these are pretty important ones. So I’m going to make it sound like, well, you've heard it before, but it’s worth reemphasizing. I think the first is you need to work, if you, depending on how well you want to do a particularly if you're starting a company, you need to work super hard. 我大约用5到6分钟的时间来讲述我能想到的最有用的东西,我会尽我所能。有人建议我将内容提炼为三点。我想我会讲四点。我认为这些都非常重要的。也许你们会觉得有些你们以前听过，但是，我认为值得再次强调一下。首先，你需要超级努力地工作，取决于你想怎么做，特别是对于创立公司的人，你需要工作得超级努力。

So what does super hard mean? Well, when my brother and I were starting up our first company, in instead of getting an apartment, we just rented a small office and we slept on the couch. and we showed the YMCA. And we're so hard up. We had just one computer. So the website was up during the day. and I was coding at night, 7days a week, all the time. and I briefly had a girlfriend at that period. And in order to be with me, she had to sleep in the office. 那么"超级努力“是什么意思呢？我弟弟和我一起开创第一家公司的时候，我们租不起公寓，只租了一间小办公室，我们睡在沙发上。我们在基督教青年会洗澡。我们很拮据，只买得起一台电脑。网站在白天运行，而我在晚上写代码，一周7天没有间歇。这期间我短暂交过一个女朋友。为了和我在一起，她不得不也睡在办公室里。

So I work hard like at every waking hour, that's the thing I would say particularly if you're starting a company, and I mean, if you do simple math, say like, if somebody else is working 50 hours, and you're working a hundred, you'll get twice as much done in the course of years as a company. 所以我努力工作，醒着的时间都用于工作，我想说的事情是，如果你正在创办一家公司，这就是我的建议，你可以简单算算，如果别人工作50个小时，而你工作100个小时，那么你公司在一年之内的成就肯定会比别人公司强一倍。

The other thing I’ll say is that if you're creating company or if you're joining company, the most important thing is to attract great people. So either join a group that's amazing that you really respect, or If you’re building a company, you've got to gather people. I mean, all the company is a group of people that are gathered together to create a product or service. And so depending upon how talent and hard-working that group is and the degree to which they are focused cohesively in a good direction that will determine the success of the company. 我要说的另外一点是，如果你要创建一家公司，或是加入一家公司，最重要的一点是吸引吸很棒的人。加入团体的话，你要加入让你尊敬的美妙团队。创建公司公司的话，你要聚集一群很棒的人。我的意思是，所有的公司就是一群人聚集在一起创造出产品或服务。这群人本领越大，工作越努力，凝聚力越强目标越明确，公司越有可能成功。

So do everything you can to gather great people. If you're creating a company, then to focus on signal over noise. A lot of companies get confused that they spend money on things that don't actually make the product better. 如果你要创立公司，你需要尽一切可能网罗最优秀的人。下面一点是撇除噪音，专注于信号。很多公司感到困惑的是，他们把钱花不到能改进产品的地方。

So for example at Tesla, we've never spent any money on advertising. we put all of the money into R&D and manufacturing and design to try to make the car as good as possible. And I think that's the way to go. For any given company, just keep thinking about are these efforts that people are spending? Are they resulting in a better product or service? If they're not stop those efforts? 比如说特斯拉，我们从来没有在广告上花过钱。我们把所有的钱都投入到研发、制造和设计中，努力让汽车变得更好。我认为公司就应该这样。对于任何公司，在任何时候都需要不断思考，人们花这么多精力做的事，是否能够让产品或服务变得更好？如果不能，就停止这些尝试？

And then the final thing is don't just follow the trends. you may have heard me say it’s good to think in terms of the physics approach from first principles, which is rather than reasoning by analogy, you boil things down to the most fundamental truths you can imagine, and you reason up from there.最后我要讲的是，不要跟随潮流。你可能听我说过，这里可以类比从基本原理出发的物理方法，也就是说，不要人云亦云。你应当将事物归结为最根本的事实上，然后从根本上进行推理。

And this is a good way to figure out if something really makes sense, or it's just whatever somebody else is doing. it's hard to think that way. you can't think that way about everything It takes a lot of effort. but if you're trying to do something new, it's the best way to think. And that framework was developed by physicists to figure out counterintuitive things, like quantum mechanics. 这是一种很好的方法，某个想法是否真的行得通。而不是别人说行，那就可行。这确实很难，你不能对每件事都这么想，这需要付出很多精力。不过在创新的时候，这无疑是最好的思考方式，物理学界也正是通过这种框架，推导出各种不可思议的理论，例如量子力学。

So it's really a powerful method. and so that's, and then I think that the final thing I will encourage you to do is: Now is the time to take risk. You don't have kids, your obligations or something. Probably not, of course,. but as you get older, your obligations increase. and once you have a family, you start taking risk, not just for yourself, but for your family as well. It gets much harder to do things that might not work out. So now it’s the time to do that before you have those obligations. So I want to encourage you to take risks and to do something bold. You won't regret it. Thank you.这无疑是一个强有力的方法。我想，我还有一点建议要送给你们，趁着年轻，勇于冒险。你没有小孩，你们的责任，或其他事情，但是随着年龄的增长，你的责任也会增长。一旦你有了家庭，你再去冒险，承担风险的就不是你一个人，而是你全家。要去冒险，做一些可能不会成功的事情难度可能会更大。在没有这些责任之前，做这样冒险的事负担会比较少。所以我鼓励大家勇于去冒险，胆子大一些，你不会后悔的。

Thank you！ 谢谢！