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PART ONE :Interview
这一部分如同之前总结的那样，考官提问，我们回答两三个15词的句子即可。
publicity 问答举例：
·What do you think are the major tools of publicity ?
你认为宣传的主要工具有哪些？
--The major tools of publicity are feature article(新闻特写) , news conference(新闻发布会) , product advertising / advertisement(产品广告)，and sponsorship(节目赞助).
·What do you think is the responsibility of a public relations director ?
公共关系经理的职责是什么？
--The responsibility of a public relations director is to maintain or create a favoral relationship between the company and the public , safeguard a favorable image of the organization and its products(保持组织和它的产品的良好的形象).
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PART TWO :Mini-presentati
这一部分自己时间的把控十分重要。
120词左右的小演讲，题目给出的两个论点再加上自己思考出的一个分析点，每个点2个15词的句子，再加上开头及总结句就可以。
publicity 小演讲举例：
·What's important when...?
using publicity effectively
-regular efforts
-publicity personnel
-有效利用广告宣传应考虑哪些要点？
-持续的努力
-宣传人员
以上为题目格式，分析利弊，而我们要在草稿纸上多加一个论点(例子) ：
-多元化的选择 (diversified 多样化的) / 媒体人保持良好的关系
SUCH AS:
For publicity to be effective , an organization's publicity efforts should be thorough (详细的，周密的) , and regular .
(提出点1) The organization should have a publicity over a long period of time and make constant efforts(长久的努力) in carrying it out (在贯彻执行上)...
(点2) There should be some publicity personnel responsible for an organization's publicity program(宣传人员为宣传进程负责) . It should be directed by a designated individual or department(应该被特定的人或者部门来领导)...
(点3) Good professional relationships with media personnel are also important , because ...(reporters ,editors ,ect.)
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PART THREE: Collaborative Task and Discussion
第三部分十分重要，相较于前两点也要更加的难一些，因为除了基本的时间掌控，更重要的是两个人的配合，节奏的把握。
这一点第一次见面的口试同伴是很难做到的，口语水平不同，熟悉的讨论模式不一样，所有练就强的应变能力很重要，搭档思路断掉你要及时接话，她说的时间过长就要立刻打断他。
publicity 题目举例：
Avoid Negative Publicity
You are the senior managers of an airline company . The company had just a major air crash .
You have been asked to offer some suggestions to avoid negative publicity for the company .
Discuss the sitation together , and decide :
·what measures the Airlines should take to avoid negative publicity
·what the company should do with the advertising that is being aired
大致释义：你是一家航空公司的高级经理。航空公司发生了一场大空难（air crash），公司请你们就如何避免负面公众影响提出建议，讨论并决定：
·公司应该采取什么措施避免负面公众影响
·公司对正在播出的广告应该应该采取什么措施
分别的两个小论点（思考流程）：
- 避免负面影响采取的措施：
- 安抚遇难家属的情绪 + 召开记者招待会澄清事件
2 .对正在播出的广告采取的措施： 这个问题比较纠结，主要取决于公众反应，所以延迟（suspending）播放广告一个星期观察一段时间比较好。（当然也可以直接回答继续播放广告，但是舆论环境方面还是要考虑，避免把问题更加严重化）
SUCH AS:
A: I think our company should take measures immediately to avoid negative publicity . (引出第一个问题的讨论)
B: It's ture . First of all , I think our company should issue a news release(发布一篇新闻稿) within twenty-four hours(24小时内处理问题，快速的处理这类问题十分的重要) to inform the public that this air crash is just an unexpected accident .
A: I agree . Besides , our company should do everything possible to help those affected by the crash .
-第一个问题第一个点
B: Yes , we ought(应该) to make arrangements(准备) for victims' relatives(遇难者家属) to fly to the crash site(灾难发生的地点) and offer all kinds of assistance(援助，帮助) to them ...
A: Yes . I'm quite with you here . What's more , we should assign some staff to help victims' families cope with the tragedy(处理这场灾难) .
-第一个问题第二个点
B: And in order to avoid negative publicity , we should also cooperate with the media well , because there will be a lot of reports of this accident...
A: Yes , we are supposed to demonstrate to the reporters the extensive training our pilots have received ...(展示飞行员受过大量的训练，减少负面公众影响)
B: Holding a news conference to tell the media that crash was not caused by the pilot in the plane is a good chance ...
A: Of course , as for the advertising for our company , what do you think we should do with it? (引出第二个问题的讨论)
B: The advertising has created powerful effects in that the number of passengers has greatly increased . But it would remind people of the crash .
A: Therefore , it probably has negative impact on the company , thus I do believe it won't be a good idea to advertise our company .How about suspending it for just a week ...
B: OK , we may suspend it for just a week . (结语)
补充：面试官可能会在探讨过后提问的小问题（按照part 1形式回答）
·What do you think is the major advantage of publicity?(why?)
释义:广告宣传的主要好处是什么？
Answer:
The major advantage of publicity is credibility (可信性) .When we read a favorable story about a company's product , we tend to believe it and also can have a specific acknowledge to the product(对产品有更具体的认知) .
